Diving Lake

Title: Diving Lake Wine Labels
Art Director: Caleb Heisey
Category: Branding, Illustration

I created this series of three wine bottles with the intention of celebrating the joys of staying (and drinking) at home. I named the bottles as phrases relating to being at a club and brought them into a private home environment to show how staying home can be more fun and allows for more freedom. My target audience was young adults so I designed the labels with bright colors and bold fonts. I wanted to blend the spaces of a club and a home so I illustrated light beams in each space to be reminiscent of strobe club lighting.